Community Based Social Marketing Workshop &
Leadership Showcase & Networking
March 10, 2026
Community Based Social Marketing Workshop
Widely used across sectors—from waste reduction and recycling to energy, transportation, water, and climate resilience community-based social marketing (CBSM) is an evidence-based framework for designing programs that create lasting behavior change. For solid waste professionals, CBSM provides practical tools to reduce contamination, boost recycling and organics participation, and improve handling of hazardous, bulky, or hard-to-recycle materials.
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This half‑day workshop introduces the five steps of CBSM and explains how it differs from traditional information‑heavy approaches. Through hands-on activities and case studies from waste, recycling, and other fields, participants will learn how to select behaviors, identify barriers and benefits, and apply strategies such as commitments, prompts, and social norms. Ideal for newcomers or those seeking a refresher, the session offers practical, ready‑to‑use training.
Workshop Facilitator:
Jennifer Tabanico owns and operates Action Research, a firm that specializes in applying behavioral science principles and the community-based social marketing framework to a wide range of behavior changes, including those impacting water, air quality, biodiversity, waste, and climate. For over twenty years, she has worked with federal, state, and local government agencies, private companies, and community organizations across the globe. Jennifer’s work has been published in the Journal of Environmental Psychology, Criminology, Social Influence, Energy, and Social Marketing Quarterly. She has also contributed chapters to books on hazardous waste management, social marketing, and producer responsibility and is co-author of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (4th edition). Since 2016, Jennifer has served as an instructor for the Behavior Change and Sustainability and the Sustainable Business Practices Certificate Programs at the University of California San Diego (UCSD) Extended Studies. She has an MA in Experimental Psychology from California State University, San Marcos.
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Leadership Showcase & Networking
Step into a room full of innovators, leaders, and rising talent. Our upcoming networking event is crafted to spark meaningful conversations, expand your professional circle, and open doors to new collaborations. Whether you're hoping to share ideas, gain fresh perspectives, or simply meet great people in the industry, this is the place to be.​ And there’s even more to look forward to, we’re featuring a high‑impact panel session spotlighting our Emerging Leaders, facilitated by our Chapter President, Haley Kurnert. This dynamic conversation will bring fresh insights, energize the room, and inspire new connections across the industry.
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You can expect a relaxed, welcoming atmosphere where introductions come naturally, and every conversation has the potential to lead somewhere exciting. Come ready to connect, learn, and build relationships that last long after the event ends.
Emerging Leader Bios
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Kelli Farmer – SCS Engineers
Kelli Farmer is a Senior Project Professional at SCS Engineers, specializing in sustainable materials management and environmental consulting. She supports zero‑waste and solid waste planning, edible food recovery, business waste reduction, and recycling technical assistance for municipalities, including SB 1383 compliance and program outreach. Kelli also serves as the Young Professional Liaison for SWANA’s Sustainable Materials Management Technical Division and is active on SCS Engineers’ Young Professional Planning Committee. Named SWANA’s 2024 Young Professional of the Year, she is committed to environmental stewardship, community impact, and advancing the future of the industry.​​
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Jazmine Hadden – City of Beverly Hills​​
Jazmine Hadden, Graduated from Cal State Long Beach in 2017 with a Bachelor’s Degree in Psychology. Began working in the Public Sector in 2018 for the City of Glendale, working as a Customer Service Representative before transitioning to a Public Works Assistant. She spent almost two years as a Management Analyst for the City of Monrovia, before her current role as a Sustainability Program Analyst for the City of Beverly Hills.
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Luis Moctezuma – City of Palm Desert
Graduated from the Universidad del Valle de México in 2014 with a Bachelor’s Degree in Public Relations. He has worked in both the private and public sectors. Began working for the City of Palm Desert in 2019 and has held various positions since that time. Currently supports and leads environmental programs for the City of Palm Desert. He is the Young Professional Representative for the SWANA Southern California Founding Chapter.​
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Stephen Herring – Republic Services
Graduated from Southeast Missouri State University in 2013 with a BS in Corporate Communications. He specialized in speech and marketing courses. He has been with Republic Services for 12 years and has held various roles and responsibilities. He is currently the general manager for the Long Beach division. Additionally is the Vice Chair of the So-Cal SWANA Chapter.​
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Location:
Ambassador Event Center
4949 Alton Pkwy, Irvine, CA 92604
Date:
March 10, 2026
Event Schedule:
Registration/Check in: 12:30p.m. for CBSM & Leadership Showcase & Networking
CBSM Workshop and Training: 1:00 – 4:45p.m.
Registration/Check in: Leadership Showcase & Networking 4:45p.m.
Networking start: 5:00 – 7:00p.m.
Leadership Showcase begins at: 5:15p.m.
Two drink tickets and appetizers included in networking event registration.
Event Pricing*:
CBSM + Leadership Showcase + Networking
Member: $125
Non-Member: $199
Leadership Showcase + Networking Only
Member: $25
Non-Member: $50
Registered SWANA Member YPs: No Charge
Registration is still required
*Credit Card processing fees will be applied at checkout